Technology

Strong Authentication in Elisa Retail Stores: From Reusable Components to a Smoother Customer Experience

How can a new customer identification capability be built and scaled across an entire retail store chain without changing the core authentication logic? In this article we explain how Elisa reused an existing identity component, accelerated development with AI, and improved customer experience in stores while maintaining strong security and compliance.

Eija Moisala and Lauri Saksi
Sep 24, 2026 Technology

Digital Identity Security Architecture AI Retail Customer Experience

Vibe Coding for the Code-Illiterate: My Ongoing Journey from Idea Guy to Creator

Not a developer? No problem. In this post, I share my journey into vibe coding—AI-assisted software creation—from the perspective of a code-illiterate Idea Guy. With tools like Claude Code and GPT-5, I built agents, launched projects, failed spectacularly, and learned a ton. This is a story of experimentation, frustration, and discovery, showing how non-developers can start building functional prototypes and contribute meaningfully to software development at Elisa

Santeri Suominen
Oct 7, 2025 Technology

Vibe-coding AI Development

Elisa Design System - switching the creative focus from the elementary to what really matters

While some might see design (and development) systems as attempts to force free-flowing ideas into a predetermined mould, we see it instead as a product to free up time for the things that really matter.

Kristofer Pasanen
Mar 12, 2025 Technology

Design System Design Development Customer Experience User Experience

Customer Experience in Focus

Making choices is easier when you focus on the customer. Ask: “Is it better that way from the customer’s point of view?” Finding the right path is often challenging, but always rewarding.

Boris Vassilev
Feb 4, 2025 Technology

Customer experience Blog Experimentation Sustainability

Redefining convenience – our new blog platform turns content publishing into a cakewalk

User experience is the hottest topic in website design, but why does that usually apply just to those reading the content? We took the approach a notch further and renewed our blog platform to be exceptionally convenient to use also when it comes to us, platform maintainers and content producers.

Antti Seppälä
Jan 24, 2025 Technology

Blog GitHub Design System

All in the Game With the Elisa Esports Development Team

The developers behind Elisa Esports system spill the beans on how they have built a comprehensive solution to run the whole show.

Elisa Digital
Nov 18, 2022 Technology

Esports

Using AI and Machine Learning for a Better Mobile Network Experience

As we constantly improve our service offering and the performance of Elisa’s mobile network, monitoring key performance indicators plays an important role. Mobile network data includes such a huge amount of KPIs that monitoring them manually is not a plausible solution. That’s why Elisa is shifting to AI-powered and machine-learning-based anomaly detection, reducing the response time in our services and improving service quality.

Petteri Lundén
Nov 11, 2022 Technology

AI/ML

A Case Study: Building an Automated Mobile Application Delivery Pipeline

Agile software development is all about creating more value in less time, and automation is obviously a great tool for that. Our team – a handful of developers, a product owner, and a UX designer has now worked for some time to build a fully automated mobile application delivery pipeline. Our best weapons in the process have been GitHub Actions, the will to learn something new every day, and lots and lots of testing.

Panu Puro
Aug 31, 2022 Technology

Automation CI/CD